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Tech Industry

Sun to begin new worldwide ad campaign

Sun Microsystems will begin an advertising push in March and April based on its new tagline, "We Make the Net Work." The "entirely new ad campaign" will include ads in television and print, Chief Marketing Officer John Loiacono said Thursday at Sun's analyst conference. Since the 1980s, the company has used the term "The network is the computer," a phrase whose meaning company executives have joked they didn't understand at the beginning. The phrase seems more apt now, with the Internet embedded into the technology world and movements like Web services ordained to build the Internet into business processes.

Sun Microsystems will begin an advertising push in March and April based on its new tagline, "We Make the Net Work." The "entirely new ad campaign" will include ads in television and print, Chief Marketing Officer John Loiacono said Thursday at Sun's analyst conference.

Since the 1980s, the company has used the term "The network is the computer," a phrase whose meaning company executives have joked they didn't understand at the beginning. The phrase seems more apt now, with the Internet embedded into the technology world and movements like Web services ordained to build the Internet into business processes.