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Sun revamps business partner program

The company has increased the incentives for business partners to join SunTone, its seal of approval for Internet businesses that rely on Sun products.

Sun Microsystems has increased the incentives for business partners to join SunTone, the company's seal of approval for Internet businesses that rely on Sun products.

The SunTone program, unveiled in May 1999, guarantees that products sold by Sun's business partners will work with Sun's products. On Monday, the company expanded the program to make it more appealing to those business partners.

Sun now offers the business partners marketing money, discounts on Sun products and joint sales agreements under which both companies sell the combined products. In addition, the company offers business partners sales incentives.

Sun also began selling its business partners new services to help them back up contracts guaranteeing their products will work as well as promised.

Sun has 12,600 employees in its services group, the Palo Alto, Calif., company said.