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Mobile Apps

Styr Labs uses fitness-tracking data to provide nutritional advice

The Arizona-based startup is looking to change the way consumers find and buy the right supplements.

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Sarah Tew/CNET

I run most mornings and bike on the weekends. I'm an active person, and I should probably be taking some sort of supplement other than my daily multivitamin, but dietary supplements have always been a murky area for me. While there are apps that allow you to track what you eat, there's not much out there in terms of nutritional feedback.

A startup out of Scottsdale, Arizona is looking to change that, by streamlining the entire process of finding and buying the right supplements. It does this by analyzing the data from your fitness tracker and smart scale.

While Styr Labs offers its own affordable fitness tracker and smart scale, both are bare-bones and not worth it. The real magic is the app platform, which is compatible with third-party devices from Fitbit, Garmin and Polar.

The app, which is available for free on Android and iOS, will recommend multivitamins and protein blends (which are created and sold by Styr Labs) based on the data collected from your fitness tracker (and/or smart scale), as well as the answers you provide to an in-app survey about your eating habits. The supplement blend can also be tailored to dietary restrictions, such as gluten-free, vegan or vegetarian.

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Screenshot by Dan Graziano/CNET

My blend consisted of 32 different vitamins, which was entirely personalized for me. The app will also explain why you are given a certain vitamin, as well a complete list of nutrional facts. For example, due to my endurance training, my blend included more Vitamin C, E and D.

Now here's the catch. A monthly supply of my recommended supplement blend costs $68, while a one-pound case of my customized protein mix was priced at $28. That's a lot of money for vitamins and protein. When I said this to Styr Labs founder Sergio Radovcic, he explained that these supplements are designed for high-end users that want non-GMO, all natural whey protein and organic, allergen-free and domestically sourced vitamins.

This isn't for the Bodybuilding.com or GNC customer, which is where I previously purchased my five-pound case of protein (for $50). While it's clear I'm not the right audience for Styr, the platform is intriguing and it's worth checking out if you are curious about dietary supplements.