Study: URL typos earn Google $497 million per year
Google could be making millions from "typosquatting" because its network of display ads--from which it receives a cut of the profits--run on the typo'd sites.
Google could be earning some $497 million a year from the registered owners of Web site addresses that mimic typographical errors in existing sites, according to a new study.
Harvard University researchers Tyler Moore and Benjamin Edelman estimate that Google could be making millions from the practice, known as "typosquatting," because its network of display ads--from which it receives a cut of the profits--run on the typo'd sites.
If it's a frequently misspelled site address--for example, zddnet.com instead of yours truly--the tactic could pay off handsomely.
Read more of "URL typos earn Google $497 million per year, study says" at ZDNet's Between the Lines.