X

Study: Mac owners most loyal

Apple Macintosh owners are the most loyal, according to a Harris Interactive study of more than 140,000 Web surfers. Fifty-three percent of Mac owners who bought a new home computer in the first three quarters of 2000 were repurchasing a Mac. Gateway's customer loyalty was highest among PC brands with a 45 percent repurchase rate. Dell Computer's rate was 40 percent; Hewlett-Packard's, 33 percent; and Compaq Computer's, 29 percent. IBM had the lowest repurchase loyalty among the top brands--9 percent. According to the study, Gateway was the No. 1 brand among first-time home PC buyers. In contrast, Compaq was stronger among repeat buyers than among first-timers.

Natalie Weinstein Former Senior Editor / News
I spent a decade as a reporter and editor before joining the CNET News staff as a copy editor in 2000, right before the dot-com bust.
Expertise Copy editing. Curating, editing and reading newsletters of all stripes. Playing any word-related game, specifically Scrabble, Wordle and Boggle. Credentials
  • I've been a journalist for more than three decades. I was a finalist in the 2021 Digiday Media Award for Best Newsletter.
See full bio
Natalie Weinstein
Apple Macintosh owners are the most loyal, according to a Harris Interactive study of more than 140,000 Web surfers. Fifty-three percent of Mac owners who bought a new home computer in the first three quarters of 2000 were repurchasing a Mac.

Gateway's customer loyalty was highest among PC brands with a 45 percent repurchase rate. Dell Computer's rate was 40 percent; Hewlett-Packard's, 33 percent; and Compaq Computer's, 29 percent. IBM had the lowest repurchase loyalty among the top brands--9 percent. According to the study, Gateway was the No. 1 brand among first-time home PC buyers. In contrast, Compaq was stronger among repeat buyers than among first-timers.