Apple CEO Tim Cook kicked off the Apple TV announcements with a powerful statement: "We believe the future of television is apps."
The new version of the streaming video box includes a completely redesigned remote control that empowers Siri to filter searches across multiple content and apps, giving you all your viewing options on a single screen.
With Siri, you can vocalize a variety of cues to tell your Apple TV to do specific things like "show me all movies from Jason Bateman" or "Bring up that 'Modern Family' episode with Edward Norton," as shown in the keynote demo.
Apple is also making a big push for gaming on the Apple TV with on-demand game titles like Guitar Hero, Galaxy on Fire, and Disney Infinity, but how does it compare in other features?
Check out our chart below.
TV streamers compared
|Apple TV (2015)||Roku 3||Fire TV Box||Google Nexus Player|
|Price||$149 for 32GB, $199 for 64GB||$89.99||$99||$99|
|Phone/tablet app remote control||Yes||iOS and Android||iOS, Android, Fire phone and tablets||Android|
|Gaming support||Yes||Limited||Yes (optional $40 controller)||Yes|
|Voice search||Yes, via Siri||Yes, remote and app||Yes||Yes|
|Screen Mirroring||Yes, via AirPlay||Yes||Yes||Yes|
|Wi-Fi antenna||TBD||Dual-band/Dual antenna (MIMO)||Dual-band/Dual antenna (MIMO)||Dual-band/Dual antenna (MIMO)|
The Apple TV will be available in late October, priced higher than competing models at $99 for the 32GB version and $199 for 64GB.
This is a developing story.