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Steve Jobs' biography renamed from iSteve to something less cheesy

The author of Steve Jobs' upcoming biography has changed the title to something more elegant. The book was going to be called 'iSteve: The Book of Jobs'.

The first biography to have gained Steve Jobs' blessing and involvement has had its title changed. The forthcoming book was going to be called iSteve: The Book of Jobs but has now been renamed to just Steve Jobs.

Walter Isaacson, the book's author, persuaded the publisher, Simon & Schuster, to opt for something 'simpler and more elegant', according to a Fortune report.

The original title was apparently devised by Simon & Schuster's publicity department, but didn't sit well with the author or his family, who thought it was too cutesy. We're inclined to agree -- while we're massive fans of a well-aimed puniSteve seems like a rather lazy title.

The book will contain interviews with Jobs himself, as well as colleagues and family members.

An unauthorised biography called iCon: Steve Jobs, the Greatest Second Act in the History of Business was published by John Wiley & Sons in 2005. Jobs criticised that book, however, leading to the removal of all John Wiley & Sons books from Apple stores.

The biography is available to pre-order on Amazon UK, and is due out on 6 March next year. It appears to be set for publication in Blighty by Little, Brown Book Group, so whether the name will be changed from iSteve over here remains to be seen.

Will you be buying this tome? Or would you rather sit down to read the phone book? Let us know in the comments section below, or on our Facebook page.