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Despite its success as the online leader for placing banner advertisements, the company's mounting legal problems in connection with its data-collection practices may take a toll. "Companies like DoubleClick take advantage of the technology to rob people of their privacy." - Michigan Attorney General Jennifer Granholm |
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Michigan initiates DoubleClick inquiry Trouble for the company gains momentum, as Michigan's attorney general takes steps to file a consumer protection lawsuit blasting the online ad firm's data-collection practices.
FTC investigates DoubleClick's data-collection practices
previous coverage
DoubleClick under email attack for consumer profiling plans
DoubleClick accused of unlawful consumer data use
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