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States, federal government conduct DoubleClick probes

Despite its success as the online leader for placing banner advertisements, the company's mounting legal problems in connection with its data-collection practices may take a toll.

 

  latest developments 

Despite its success as the online leader for placing banner advertisements, the company's mounting legal problems in connection with its data-collection practices may take a toll.

"Companies like DoubleClick take advantage of the technology to rob people of their privacy."

- Michigan Attorney General Jennifer Granholm

 


Michigan initiates DoubleClick inquiry
Trouble for the company gains momentum, as Michigan's attorney general takes steps to file a consumer protection lawsuit blasting the online ad firm's data-collection practices.

FTC investigates DoubleClick's data-collection practices
update The Internet's largest advertising network acknowledges it is under a Federal Trade Commission investigation concerning its practice of collecting dossiers on consumers.

previous coverage
Is DoubleClick privacy plan adequate?
The Internet advertising giant announces a series of steps to mute a chorus of criticism over its online privacy policies, but consumer advocates say the measures don't go far enough.

DoubleClick under email attack for consumer profiling plans
update A consumer advocacy group encourages the public to email complaints about the online marketing giant's privacy policies to the company and 60 of its clients.

DoubleClick accused of unlawful consumer data use
update A California woman files a suit accusing the Web advertising firm of unlawfully obtaining and selling consumers' private information.