Start-up takes on streaming video
Digital Lava launches software applications it says manage and manipulate video data the way word processing applications do with text.
The company has inked a development, sales, and marketing relationship with RealNetworks and arranged less formal partnerships with companies such as Starlight Networks, Silicon Graphics, and Microsoft.
According to Digital Lava chief executive Josh Sharfman, vPrism and VideoVisor are fully compliant with all industry file formats including MPEG, Apple's QuickTime, audio-video interleaved (AVI), and WAV files.
VideoVisor and vPrism are both targeted at corporate computer-based training, human resources applications, multimedia archiving, and presentation applications. Digital Lava cites research that estimates that corporate training alone is a $60 billion market.