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Internet

Start-up plans to ease burden on short-term memory

Backflip offers a free way for Web surfers to keep track of and get back to content they've seen on the Web, helping users search the text of every page they've laid eyes on within a given time frame.

Ever wish you had total recall when you were Web surfing?

A new Web site bets that you do. Set to launch Monday, Backflip offers a free way for Web surfers to keep track of and get back to content they've seen on the Web, helping users search the text of every page they've laid eyes on within a given time frame.

As first reported, the start-up was launched this summer with the code name iTixs. It is one of a growing crowd of second-generation Web start-ups founded by veterans of the first wave of Internet businesses.

Launched by former Netscape employees Tim Hickman, the start-up's chief executive, and Chris Misner, vice president of business development, the stealth firm has since attracted some of the hottest buzz in the San Francisco Bay area.

Although most companies struggle to recruit tech talent, Backflip has been receiving 50 resumes per week. The staff of 34 has nearly filled the company's offices in San Francisco's Multimedia Gulch.

Investors include 21st Century Internet Venture Partners and Ron Conway of Angel Investors. Board members include Jennifer Bailey, former senior vice president at Netscape; 21st Century's Neil Weintraut; and Conway.