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Sprint's latest sign-up perk: A free year of Amazon Prime

If gobs of data isn't enough, Sprint's latest incentive is 12 free months of Amazon's subscription service.

John Falcone Senior Editorial Director, Shopping
John P. Falcone is the senior director of commerce content at CNET, where he coordinates coverage of the site's buying recommendations alongside the CNET Advice team (where he previously headed the consumer electronics reviews section). He's been a CNET editor since 2003.
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  • Self-taught tinkerer, informal IT and gadget consultant to friends and family (with several self-built gaming PCs under his belt)
John Falcone
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Apparently, a 40GB data plan isn't enough to move the needle anymore.

To sweeten the deal on its "Better Choice XXL" plan, Sprint is now throwing in a free 12-month subscription to Amazon Prime. The plan -- dubbed "Amazon Better Choice XXL," of course -- is open to new and existing Amazon customers.

Prime, of course, is Amazon's signature $99 annual service plan that offers free two-day shipping, video streaming of thousands of free movies and TV show, an all-you-can eat music plan and a selection of free e-books -- and that's just for starters. (CNET's David Katzmaier recently called it "the best deal ever.")

Interested? Check out the full details of the Sprint plan at the company's website.