Technically Incorrect offers a slightly twisted take on the tech that's taken over our lives.
When you're an elephant and some field mice are nibbling at your hoofs, you might choose not to react.
I was moved, therefore, how Verizon might respond when Sprint purloined its former spokesman Paul Marcarelli -- the man who kept saying "Can you hear me now? and very little else.
I fancied Verizon might brush it all off.
Instead, the company recently launched ads featuring Jamie Foxx (video below), ones that mocked the very essence of Sprint's being. One ad said that Verizon has three times the 4G LTE coverage of Sprint.
Was Verizon really stooping to conquer a little more? Or was there perhaps a little ego at stake?
Sprint has decided that Verizon is a panicking whiner.
I deduce this from a new Sprint ad that suggests these very things.
Here we see Marcarelli sitting on a park bench. You have time to do this when you're now being paid vast amounts by a second large phone company to peddle its wares.
A woman recognizes him from his Verizon-peddling days. She has switched to Sprint too, so why hasn't she seen Sprint's new ads featuring the former Verizon man? Are they not working?
Still, she sits down and says: "Have you seen all the whining from Verizon?"
One person's whining is another person's squishing and mocking.
Marcarelli, though, still has Verizon on his mental horizon.
"I think the Goliath is panicking," he says. He explains that people are switching to Sprint because all the networks are pretty much the same and yellow's a prettier color.
Actually, he doesn't mention that last part but perhaps he should.
The two strangers then chat about how much cheaper Sprint allegedly is.
A Verizon spokesman told me: "We keep building and improving our 4G LTE network. It's already 1.5 million square miles bigger than Sprint's. Didn't Softbank just cut Sprint's funding off? An 'unlimited' plan on such a limited network has no value, unless you're sitting at home all day and don't use your mobile service in all those places you go."
However, Sprint CEO Marcelo Claure, launched the ad on Twitter with the revelation that he was "tired of all the Verizon noise."
I fear the irritable rumblings have only just begun.
Updated at 4:48 p.m. with comment from Verizon.