Only a month ago, Sonos's director of product management Mieko Kusano Spotify", and that it was one of the companies home audio maker was "interested in working with". Such a collaboration could now be just around the corner, as Spotify prepares to launch an API later this week, giving manufacturers freedom to integrate its service into their own products.that Sonos was "rooting for
In an interview with the Guardian, Spotify co-founder Daniel Ek said it would be "the first step towards becoming more of a platform," and that if "somebody wants to build it into media centre PCs, or if a company wants to integrate Spotify into TV screens, they can."
What's in it for Spotify?
Spotify's product is, of course, the audio it streams to you, not the application you stream it through. To the company, it doesn't matter how a user hears its content, as long as they're hearing it. Being ad-supported, any company integrating Spotify would certainly have to deliver the company's ads as well, unless a user was paying for the ad-free service. And by letting other companies build their own Spotify clients, Spotify gains many more outlets.
It's a win-win situation: hardware makers get to offer their customers more reasons to choose their products, and Spotify gets paid for providing it. We contacted Sonos and Spotify for comment on which products might support the API at its launch, but neither was able to immediately respond. We'll update as and when we hear more.
Got this far without a clue what the hell Spotify is? Check out our previous coverage here.