People flying on Southwest Airlines can now watch on-demand movies and TV on their tablets, smartphones, and laptops via the planes' Wi-Fi.
The airline announced today that it's boosting its in-flight entertainment to include new movie and television packages. This feature is available on all Wi-Fi-equipped aircrafts, which is about 75 percent of the Southwest's fleet.
"Providing a comprehensive and robust in-flight connectivity system for our customers is paramount," Southwest Airlines' senior vice president of business development Dave Ridley said in a statement.
Southwest now boasts eight channels of live television, which customers can stream directly on their devices. As of today, the airline will also offer on-demand episodes of popular TV shows.
The on-demand feature comes for a small fee, however. One movie costs $5 per device and the TV package is $5 per day per device. Just Wi-Fi is $8 per day per device.
Southwest outfitted its planes with Wi-Fi by using Row 44 satellite technology. Customers can connect to the service by clicking "southwestwifi" from the Wi-Fi networks listed on their personal devices. From there, users can select Wi-Fi, movies, or television.
Several airlines have been expanding their Wi-Fi and in-flight entertainment options over the past couple of years. JetBlue announced last fall that it would be launchingin 2013 for an initial trial period. And, in 2011, Virgin America by offering Gogo's next-generation ATG-4 service.