A few years ago, it was trendy and "transparent" for CEOs to have their own blogs. But typically it didn't go this far--then again, Southwest Airlines chief Gary Kelly isn't your average CEO.
Kelly posted an entry on the Southwest blog on Tuesday asking readers to contribute to an annual poll he hosts: What should he dress up as for Halloween? Kelly has been known to go all-out, and provided photo evidence of past costumes that included Hairspray drag queen Edna Turnblad, Pirates of the Caribbean's Captain Jack Sparrow, and painted-up Kiss bassist Gene Simmons.
"It would be really nice if your suggestion doesn't involve short-term (and especially long-term!) body modifications like shaving my legs," Kelly wrote in the post, "although I will sacrifice for art--within reason."
It's certainly a quirky and humanizing move for the airline, which is one of only a few U.S. carriers that's not mired in economic woes.
So what have readers suggested so far? They seem to be looking toward the silver screen. There have been a couple of requests for the Joker from The Dark Knight, a few for Indiana Jones, and one for Harry Potter. Then there's one reader's bright idea that Kelly don a Speedo and go as Olympic swimmer Michael Phelps. I wouldn't put my money on that one.