Sony dominates as PS4 sales top 30 million
The figure represents the "fastest and strongest sales in PlayStation history," according to Sony.
In October, Sony dropped the price of the PlayStation 4 in the US from $400 to $350.
Since the PlayStation 4 video game console first went on sale in November 2013, Sony has sold more than 30.2 million of them around the world.
Sony's worldwide sales underscore the Japanese electronics giant's lead in the console war. The PS4, currently available in 124 countries, continues to battle Microsoft's Xbox One for dominance in the living room.
By comparison, Microsoft said that sales of Xbox One last year were 10 million. Microsoft hasn't released an exact figure since November 2014. Meanwhile, sales of Nintendo's Wii U, which was released a year before the Xbox One and PS4 in November 2012, reached 10.73 million as of September 30, according to the company.
Sony's latest 30.2 million update, released Wednesday, marks a sizable increase from the 20.2 million units it had sold as of March 1. Sony said it is aiming to sell a further 17.5 million units between now and the end of March 2016.
The new figure comes after Sony slashed the price of the console in Japan, the US and Europe ahead of the holiday season to spur sales. In October, Sony dropped the price of the PlayStation 4 in the US from $400 to $350.
"We are committed to bringing engaging games and entertainment services to users worldwide," said Andrew House, president and global CEO of Sony Computer Entertainment, Sony's game division, in a statement. "Thanks to the support of our partners, PS4 continues to be the premier platform for game and interactive entertainment innovation."
New titles coming soon to PS4 include Dragon Quest Builders, Ryu Ga Gotoku Kiwami, Bloodborne The Old Hunters Edition, and Gravity Rush Remastered. Next year, Sony is launching Uncharted 4: A Thief's End.
Sony did not immediately respond to additional request for comment.