Sony Computer Entertainment Australia (SCEA) today unveiled a limited edition pink PlayStation 2, which will be available from 15 March 2007 for AU$254.95.
The pink PS2 is aimed at women who, according to the IEAA's Interactive Australia 2007 Report, make up for 41 percent of all gamers.
"The decision to produce a pink version of the console... reflects the growing and diverse audience for the PlayStation 2. Social gaming franchises like Buzz!, Eye Toy and SingStar have helped drive and grow demand for the console, particularly with a female audience," SCEA said in a statement.
It comes bundled with two pink Dual Shock 2 controllers, a pink memory card and the pink PS2 slimline console.