Although Sony flat-panel TV technology, which may eventually replace plasma and traditional LCD.its 11-inch OLED HDTV in Japan already, the company's big splash announcement at the 2008 CES is that the model, dubbed XEL-1, is now available stateside, for the cool price of $2,500. While the relatively tiny, exorbitantly expensive HDTV itself won't attract many buyers, it represents an important milestone by shepherding in the latest
OLED, short for Organic Light Emitting Diode, promises better picture quality, smaller size (the XEL-1 measures just 3mm thick) and more efficient operation. Sony claims a contrast ratio of 1,000,000:1, indicating deep black levels. Since OLED can turn the light emitted from the diodes on and off quickly, Sony also claims rapid response times for "smooth, natural reproduction of fast-moving content."
The XEL-1 is supposedly 40 percent more efficient than traditional LCD panels in terms of power consumption, and unlike other LCDs, its manufacturing process doesn't require the use of harmful mercury.