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Sony: PS4 third-party deals will continue in 2016

"The days of a platform holder working in isolation are long-gone."

Sony has no plans to scale back its third-party deals in 2016, according to PlayStation Europe boss Jim Ryan. He says in a new interview with MCV that co-marketing and exclusivity deals like the ones it already has in place for Street Fighter V, Destiny, Star Wars Battlefront, and Call of Duty: Black Ops III, will "continue to be really important."


"We are going to be strong with games that we have developed and we will publish, but third-party partnerships will continue to be important to us," he said. "The days of a platform-holder working in isolation are long gone."

Ryan added: "It is a connected ecosystem and relationships with publishers operate on many levels--they will certainly continue to be really important in 2016."

PlayStation president Andrew House previously said that Sony's investment in third-party deals for holiday 2015 was a strategic move as a result of the PS4's first-party lineup being "a little sparse." However, until now, it was not clear if Sony's emphasis on third-party deals would continue in 2016, a year when the company has some big games coming.

The PS4 welcomes a range of high-profile exclusives in 2016, including Uncharted 4: A Thief's End, Street Fighter V, No Man's Sky, and Horizon: Zero Dawn.

By comparison, Sony competitor Microsoft's approach has been somewhat different. With the exception of Rise of the Tomb Raider, Microsoft is largely focusing on first-party games. The company has also told fans not to expect many more third-party deals going forward.

"My strategy is more around our own first-party franchises, and investing in franchises that we own, and probably fewer exclusive deals for third-party content," Xbox boss Phil Spencer said in August. "I want to have strong third-party relations, but paying for many third-party exclusives isn't our long-term strategy."

What do you make of Ryan's comments about PS4 third-party deals? Let us know in the comments below.