If there was a prize for shortest, most efficient press conference at CES, the award would go to Sony.
The company's president, Kazuo Hirai, blasted through Sony's product announcements on Wednesday evening in Las Vegas in a record 23 minutes.
There were no bells, whistles or half-hour selfie tutorials from fashion bloggers (I'm looking at you, Huawei). Just a short, sweet rundown of Sony's product lineup.
Star of the show was Sony's long-awaited OLED TV. Hirai explained that the telly is speakerless, with sound emerging from vibrations in the screen and the audience audibly "oohed."
It was accompanied by two LED TVs, as well as a new short-throw projector that can be positioned only 6 inches from the wall and a new Blu-Ray player.
Hirai rather scooted over the audio announcements, even though there were a fair few new products, including headphones, speakers and soundbars.
Here's a full list of Sony's full announcements:
- Sony A1E OLED TV
- Sony X930E/X940E LCD TVs
- Sony UBP-X800 4K Blu-Ray player
- Sony Extra Bass headphone line
- Sony SRS-XB40 Bluetooth Speakers
- Sony STR-DN1080 AV receiver
You can stream the whole event live right here (embedded above).
Stay with CNET for complete CES 2017 coverage.
reading•Speakerless OLED and audio galore: What Sony launched at CES 2017
Jan 8•Use your Apple Watch to control select Whirlpool appliances
May 31•LG ProBeam is a $1500, crazy-bright portable laser projector
May 18•ZenFone AR scores a first
May 11•TCL C-Series steps up Roku TV's style and size, starts at $700