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Sony LCDs exclusive to Target now available online

Two models of Bravia TVs for Target pop up on the discount retailer's Web site. Store availability next month.

As expected, Sony is selling exclusive models of its LCD televisions through discount retailer Target right now.


Though not available in stores until mid-September, shows a 26-inch and 32-inch Bravia 720p LCD on its site right now for $799 and $899, respectively. Both are significantly cheaper (and smaller) than the other Sony TVs Target carries. is next, followed by availability in Wal-Mart Stores next month, according to a Sony representative.

The electronics maker revealed its discount retailer plan in June. Randy Waynick, senior vice president of marketing, said Sony would supply a unique series of models to Target, Wal-Mart and other big-box retailers in order to better target (forgive the pun) different niches of consumers. At the time, Waynick said the special models would be available at Target and Wal-Mart in the "next 60 days." Sixty days from June 11 was the end of last week, so apparently Wal-Mart is taking a bit longer than Sony expected.