Sony signed an agreement with the country's six largest cable companies Tuesday to develop a TV that will receive cable services without the need for a set-top box.
The Japanese electronics giant will make an LCD set based on the Tru2way cable platform introduced in January at CES by Comcast. Tru2way allows interactive cable services to be integrated directly into devices.
Comcast, Time Warner Cable, Cox Communications, Charter Communications, Cablevision, and Bright House Networks have all agreed to develop the technology behind Tru2way.
Sony's not the first consumer electronics company to announce a device based on the platform, however. At CES, Panasonic announced two high-definition televisions and a portable digital video recorder that use Tru2Way.
And last month Samsung, the world's largest producer of HDTVs, announced its own Tru2way TV and high-definition DVR.