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Sony camera promo give kids reason to smile

Consumer electronics company says it will donate $100,000 to global charity Operation Smile.

Leslie Katz Former Culture Editor
Leslie Katz led a team that explored the intersection of tech and culture, plus all manner of awe-inspiring science, from space to AI and archaeology. When she's not smithing words, she's probably playing online word games, tending to her garden or referring to herself in the third person.
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  • Third place film critic, 2021 LA Press Club National Arts & Entertainment Journalism Awards
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Leslie Katz

It's nice to know buying a camera can do some good in the world--besides chronicling your latest party or taking dramatic close-ups for your MySpace profile, of course.

Sony Cyber-shot
Sony

As part of a retail promotion for Sony Cyber-shot digital cameras featuring Smile Shutter technology, the company says it will donate $100,000 to global charity Operation Smile, which provides free physical exams and reconstructive surgeries for children suffering from cleft lips, cleft palates, and other facial deformities. The promotion starts Friday.

Sony is also donating Cyber-shot digicams to more than 30 mission sites around the world so volunteers can record kids' smiles post-procedure. Cameras with Sony's Smile Shutter technology automatically capture a smile when the feature is activated, without the photographer having to press the shutter button. The feature is aimed at producing shots with natural-looking smiles and expressions.