Culture

Sony BMG, Yahoo Video expand partnership

A broader selection of the label's audiovisual content will be available on Yahoo Video, including for user-generated use.

More Britney, coming soon to Yahoo Video. Jive Records

Yahoo announced on Tuesday that it has expanded its partnership with music mega-label Sony BMG to bring the company's music videos to its Yahoo Video platform.

The two companies already have an existing content deal, but this expanded agreement will add more video to Yahoo's catalog and allow Sony BMG artists' audio to be used in user-generated Yahoo audiovisual content. Additionally, Sony BMG media on Yahoo will be available in more regions across the globe.

Sony BMG artists include Bruce Springsteen, Alicia Keys, Bob Dylan, Britney Spears, and Avril Lavigne.

This is the latest in a series of music video deals that Sony BMG, a joint venture between Bertelsmann and Sony Corp., has made. Last month, the label announced that it would be offering videos on MySpace.com, and it already has a deal in place with Google and its YouTube subsidiary, as well as several social-music sites like Imeem.