Step one: take one television
Step two: add Blu-ray player
Step three: sell, rinse, repeat.
That's right, Sony is once again on the bundling train, but instead of towing PS3 carriages it's now hooked up a caboose carrying S550 Blu-ray players.
To get yourself one of these players you'll need to buy: the XBR series featuring RGB LED backlight; the with Motionflow 200Hz; the E or ; the super-slim ; or the wireless picture frame .
The "give away" starts on 16 March and ends when they've cleared out 20,000 of the beasties.
The promotion follows hot on the heels of Panasonic's own "give away a black box" promotion — running until 9 April — which is giving away a DMP-BD35 with one of two of its 1080p plasmas: the TH-50PZ80A or the TH-42PZ80A.