The crowded Australian streaming market has claimed another scalp. Following the withdrawal of Deezer from the local landscape in early 2014, Songl has now followed suit. It will cease operating on September 25, 2014.
Songl was a joint venture between Sony Music, Universal Music and Southern Cross Austereo (SCA), offering on-demand streaming to listeners. Subscribers and users who signed up for a free 30-day trial will be transitioned to Omny, a personalised radio app.
The streaming service relaunched in early 2013 after being in closed beta for several months. It offered all-you-can-eat streaming for AU$12.99 per month.
As reported by Mumbrella, SCA issued the following statement. "Songl was a consumer-facing music streaming service we have jointly been committed to for the past two years. However, all stakeholders have moved their focus from this service into other music and content-based commitments that will enable each stakeholder to diversify their offering."
"Songl will ensure the transition from the platform for its trialists and subscribers will be seamless."
Australia's streaming market is saturated with over 14 services ranging from radio-style listening such as Pandora and iTunes Radio, to on-demand playback., Spotify has currently captured 70 percent of the Australian market.
Other major players include Rdio, JB Hi-Fi Now and Google Play Music All Access. A full comparison of Australia's music-streaming services.