Snap Reportedly Done With Its Camera Drone Pixy

The selfie drone debuted earlier this year.

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Andrew Blok is a former editor for CNET who covered home energy, with a focus on solar. As an environmental journalist, he navigates the changing energy landscape to help people make smart energy decisions. He's a graduate of the Knight Center for Environmental Journalism at Michigan State and has written for several publications in the Great Lakes region, including Great Lakes Now and Environmental Health News, since 2019. You can find him in western Michigan watching birds.
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Andrew Blok
The Snap Pixy, a yellow flying camera drone.

Pixy's first flight will reportedly be its last.

Scott Stein/CNET

Just months after its launch, Snap is reportedly ending development of Pixy, its yellow, palm-sized flying camera drone. The decision to stop work on Pixy is part of a broader "reprioritization of company resources," reported The Wall Street Journal on Thursday.

Snap, the parent company of ephemeral-messaging app Snapchat, saw its stock fall by nearly 40% in July after it reported disappointing second-quarter earnings. Pixy, which launched in April, appears to be the victim of a difficult economy affecting social media platforms as advertisers spend less money.

Watch this: We Test Snap's Pixy Selfie Drone

The selfie drone is still for sale, starting at $230. CNET's review of Pixy says that while "using it can be a lot of fun, the product is still an experimental type of toy most people don't need."

According to the review, Pixy is an easy-to-use drone designed to work with the Snapchat app. Pixy's preset flight patterns allow it to hover in one spot, pull back to reveal a wider shot and circle or follow you, making it most useful for the selfie-heavy content Snapchat features. While the drone is best used for video, it can only capture about five 30-second videos before it needs a charge or a fresh replacement battery, which Snap sells alongside the drone.

Snap declined to comment.