Instagram Expands Sensitive Content Controls: Here's How to Apply Them

Here's how you can add sensitive content controls to Search, Reels, Hashtag Pages and more.

Imad Khan Senior Reporter
Imad is a senior reporter covering Google and internet culture. Hailing from Texas, Imad started his journalism career in 2013 and has amassed bylines with The New York Times, The Washington Post, ESPN, Tom's Guide and Wired, among others.
Expertise Google, Internet Culture
Imad Khan
2 min read

Instagram's new Sensitive Content controls.


Instagram is bringing its Sensitive Content Controls feature, introduced last year, to other parts of the photo- and video-sharing app, the Meta-owned subsidiary said in a blog post Monday. 

Sensitive Content Controls allow people to filter out material that don't break Instagram's rules but might be upsetting to some, such as sexual or violent imagery. This feature was previously limited to the Explore page but can now be applied to Search, Reels, Accounts You Might Follow, Hashtag Pages and In-Feed recommendations. 

Instagram didn't immediately respond to a request for comment. 

Instagram's expansion of content controls comes as social media and online content platforms are giving users more choice in the types of material they see. YouTube has a "restricted mode" that allows users to filter out more mature content, as does Reddit, Twitter and TikTok. Google recently introduced My Ad Center, a portal in which users can filter out certain types of ads they'd rather not see, such as ads around pregnancy or weight loss, topics that could elicit negative emotions. Of course, telling Google not to show ads about alcohol or dating will help advertisers better target potential customers. 

How to Use Instagram Sensitive Content Control

  1. Go to your profile
  2. Tap the menu icon in the upper right-hand corner
  3. Tap Settings
  4. Tap Account
  5. Tap Sensitive Content Control. From here, choose a filter type. Standard is the default setting. More shows more sensitive content whereas Less shows less. 

Here's how to master Instagram stories, and how to download and archive all your DMs and tweets from Twitter if you're leaving.