Facebook Is Trying to Be More Like TikTok. Whistleblower Says It's a 'Bad Idea'

Facebook whistleblower Frances Haugen weighs in on the social network's efforts to compete with TikTok.

Queenie Wong Former Senior Writer
Queenie Wong was a senior writer for CNET News, focusing on social media companies including Facebook's parent company Meta, Twitter and TikTok. Before joining CNET, she worked for The Mercury News in San Jose and the Statesman Journal in Salem, Oregon. A native of Southern California, she took her first journalism class in middle school.
Expertise I've been writing about social media since 2015 but have previously covered politics, crime and education. I also have a degree in studio art. Credentials
  • 2022 Eddie award for consumer analysis
Queenie Wong
2 min read
Facebook whistleblower Frances Haugen speaks at Vox Media's 2022 Code Conference.

Facebook whistleblower Frances Haugen speaks at Vox Media's 2022 Code Conference on Tuesday.

Screenshot by Queenie Wong/CNET

Facebook whistleblower Frances Haugen isn't a fan of the social media giant's efforts to become more like short-form video app TikTok.

"The world that they're choosing to go towards is one where you have to do censorship to be safe and I think that's a bad idea," Haugen said at Vox Media's Code Conference on Tuesday.

In July, Facebook revamped its home feed to include a new artificial intelligence-powered tab that recommends short videos called Reels and photos and videos that vanish in 24 hours to its users. The change makes the social media platform look more like TikTok, an app that's popular among teens.

Instagram, owned by Facebook parent company Meta, has also been doubling down on video, prompting criticism from high-profile users like celebrity sisters Kylie Jenner and Kim Kardashian who say they just want to see more photos from family and friends.

TikTok is known for recommending videos it thinks users will be interested in on the app's "For You" page. But TikTok's algorithm has also sparked concerns that the app sends users down a rabbit hole of potentially harmful content such as eating disorder videos.

Haugen was asked about Facebook's plans to compete with TikTok at the Code Conference. She pointed out that TikTok admitted years ago that it restricted posts by users it identified as LGBTQ, disabled or fat as part of a temporary effort to combat bullying on the app. 

She also added that internal studies have shown that if Facebook showed more content from family and friends, pages they followed and groups they joined then they would see less violence and hate speech on their feed.

Haugen collected a trove of internal documents and research from Facebook in 2021 before she left her job at the social network. She's filed several whistleblower complaints that allege Facebook prioritized making money over user safety, prompting US lawmakers to look more deeply at issues such as social media's impact on the mental health of teens and children. The Wall Street Journal and multiple news outlets, including CNET, accessed the internal documents.

Meta has been responding to some of the criticism it's received about trying to be too much like TikTok. In July, Instagram said it will stop testing a full-screen feed and temporarily decrease the number of recommendations users see in their feed.