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Adobe Tool Makes it Easier to Post Videos to Instagram, Facebook, Twitter

The Creative Cloud Express tool is geared for influencers, small businesses and others who want to toot their horns on social media.

Stephen Shankland Former Principal Writer
Stephen Shankland worked at CNET from 1998 to 2024 and wrote about processors, digital photography, AI, quantum computing, computer science, materials science, supercomputers, drones, browsers, 3D printing, USB, and new computing technology in general. He has a soft spot in his heart for standards groups and I/O interfaces. His first big scoop was about radioactive cat poop.
Expertise Processors, semiconductors, web browsers, quantum computing, supercomputers, AI, 3D printing, drones, computer science, physics, programming, materials science, USB, UWB, Android, digital photography, science. Credentials
  • Shankland covered the tech industry for more than 25 years and was a science writer for five years before that. He has deep expertise in microprocessors, digital photography, computer hardware and software, internet standards, web technology, and more.
Stephen Shankland
graphic showing Adobe Creative Cloud Express on a white laptop

Adobe Creative Cloud Express is designed to make peppy graphics for flyers or social media posts.

Adobe/Screenshot by Stephen Shankland/CNET

Adobe's Creative Cloud Express tool, originally geared for people who want to create punchy videos for social media, now is good for posting those videos, too.

A Tuesday update to Creative Cloud Express adds a feature called Content Scheduler that allows influencers, small businesses and others who want to post graphics and videos to Instagram, Twitter and Facebook in one single action. The tool, available only through the Creative Cloud Express web app for now, also lets you preview posts and schedule them to publish in the future.

The tool handles some of the more complicated aspects of social media publishing, such as character-count limits and autocompleting usernames. It's available as a free tool, but a $10 per month subscription adds more fonts, templates, online storage, editing tools and stock photos.

Adobe has profited handsomely from its shift from licensing individual versions of software packages such as Photoshop and Lightroom to its Creative Cloud subscriptions. Free versions of some of its tools, like Lightroom and Creative Cloud Express, can lure people into subscription plans.

Creative Cloud Express is geared for an era when publicity no longer means just buying advertisements, said Scott Belsky, Adobe's chief product officer for Creative Cloud.

"Marketing budgets are being shifted from print and traditional TV into social media quickly," Belsky said.