If you're late to the #KimExposedTaylorParty, here's what you missed: Kim Kardashian West posted video of a secretly recorded (and therefore possibly illegal) phone call allegedly between Kanye West and Taylor Swift on Snapchat.
With legendary producer Rick Rubin nonchalantly chilling in the background, the footage shows West as he recites his lyrics to the controversial song "Famous" (presumably before his album "The Life of Pablo" was released) and Swift appears to sign off on the lyrics via speakerphone, despite their personal, edgy nature and a rocky history between Swift and West.
When I woke up this morning and realized all of the drama wasn't on Twitter, for the first time in my life I thought, "Why am I not following Kim on Snapchat?!"
So why did Kardashian-West post on Snapchat? Why not put the footage in an episode of "Keeping Up With The Kardashians"? (Kardashian-West calls out Swift for playing the victim in footage of "KUWTK", but she doesn't share video of the phone call.) Or post on Instagram? Or upload it onto Facebook or Twitter? Heck, why didn't she upload it onto her official app, the one subscribers pay monthly for?
I think Kardashian-West knew exactly what she was doing, and she did it right. As Taylor Swift's seemingly perfect, cookie-cutter facade slowly crumbles, Kardashian West's legendary social media savvy quickly earns its vaunted reputation. Kardashian West's choice to distribute the video on Snapchat is a move to expand her notoriety and presence on the platform. Kardashian West is known for using Instagram and Twitter to her advantage; her "must-follow" status on the internet is largely due to sharing nude selfies and controversial tweets. However, Snapchat is considered the wheelhouse of her younger siblings.
Out of all the popular social media sites, Snapchat is the youthful, cool, edgy one. And what's edgier than calling out America's Sweetheart? The footage Kardashian West unleashed is the dirty, nitty-gritty details gossipmongers dream of. The drawn-out, dramatic vignettes of the conversation make for must-see water-cooler fodder. Snapchat is largely focused on sharing live, in-the-moment photos and videos. Kim, however, flipped the script by purposefully choosing to share (what is assumed to be) an old video -- one that would definitely garners tons of attention.
Maybe the #SocialMediaQueen was just making good use of the new Memories feature. Or, maybe, after establishing a prodigious Instagram and Twitter presence, Kim has her sights set on dominating Snapchat. In kicking off the drama by coyly tweeting a thirst trap (definition: an obvious ploy for attention), this fiasco proves that no one's better at leveraging popularity to gain even more popularity better than Kim.
There's no way to easily find out how many more Snapchat followers Kim has now (Snapchat doesn't release account details of users) or if her clout with the younger audience has improved. What I know, is that I now follow Kim on Snapchat and, if I ever have a private phone conversation with Kanye West, I'll be sure to ask him if he's recording it.