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Snapchat opens first UK Spectacles store, despite slow growth

The store opens in East London this weekend, but Snap has already taken a $43m loss for unsold Spectacles.

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James Martin/CNET

Snapchat will this open its first physical store in the UK this weekend. It'll be dedicated to selling Spectacles, the company's camera-enabled sunglasses for Snapchatting hands free.

The store opens this Saturday, despite the company recently reporting a $443.2 million loss, including a $43 million charge for unsold Spectacles.

You can find the store at the Boxpark in Shoreditch, east London. The Boxpark is a series of shops built inside old shipping containers.

While you can already buy Spectacles online for £130, the store will allow you to try them out -- which should help you decide which garish colour best suits your stylish hairdo.

Now playing: Watch this: Cracking Open Snapchat Spectacles
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Snapchat did not immediately respond to a request for comment.

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