Snapchat will this open its first physical store in the UK this weekend. It'll be dedicated to selling Spectacles, the company's camera-enabled sunglasses for Snapchatting hands free.
The store opens this Saturday, despite the company recently reporting a $443.2 million loss, including a $43 million charge for unsold Spectacles.
You can find the store at the Boxpark in Shoreditch, east London. The Boxpark is a series of shops built inside old shipping containers.
While you can already buy Spectacles online for £130, the store will allow you to try them out -- which should help you decide which garish colour best suits your stylish hairdo.
Snapchat did not immediately respond to a request for comment.
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