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Snapchat makes it easier to create prom, love and food filters

On-Demand geofilters let you easily customize filters for your business and special events. Snapchat added five new filter themes.


Snapchat adds new themes for On-Demand geofilters.


If Snapchat is known for one thing, it's filters. Thursday the company added five more filter themes to its popular custom geofilter maker.

Snapchat's On-Demand geofilters are aimed at both people and businesses. So whether it's a wedding, a coffee shop or a birthday party, you can easily share messages to other friends there using these geofilters.

Previously, the company limited its filter themes to birthdays, weddings and "celebrations." The new themes are prom, business, food & bars, love and graduation.

Snapchat's new On-Demand geofilter themes are available now on its website. For help making one, we've got your back.

Pricing remains the same and still varies depending the size of the geofence and the duration of the event. For example, an hour long geofence around our CNET office was $5, but using one for 2 days in the SOMA neighborhood in San Francisco costs $100,000.

First published May 25, 11:42 a.m. PT.

Update, 5:07 p.m.: Adds breakdown of new themes