There might not be an emoticon for hunger, but thanks to Birds Eye Foods' new Mashtags potato snacks, kids and adults can eat social-media symbols like hashtags, smiley faces, @ signs, asterisks, and hearts.
Noshing on letters and numbers is nothing new. We've been eating alphabet soup and cereal for years. But updating kids' food with tech-savvy symbols seems inevitable.
"Social media is all about conversation and we're confident Mashtags will resonate across various groups of people," Birds Eye brand manager Pete Johnson said in a statement. "We're constantly looking for ways to innovate and inspire consumers and hope that Mashtags will get people talking around the table and help to make mealtimes more enjoyable."
Mashtags will be available in the United Kingdom in March from Birds Eye UK.