Tech Industry

Small "megapixel" camera ready

Fuji will introduce its newest and smallest digital camera at this year's Photo Marketing Association show.

Fuji will introduce its newest and smallest digital camera at this year's Photo Marketing Association show.

The Fujifilm MX-700 Digital Camera will be unveiled at the

 Fuji MX-700
Fuji MX-700 digital camera
New Orleans trade show, which takes place on February 12-15. The camera will be available to consumers in April or May, for an estimated street price of $799.

The MX-700 weighs under 10 ounces and is about the size of a pack of cigarettes, according to Manny Almeida, vice president and general manager of electronic and applied imaging at Fuji. It features 1.5-million-pixel resolution--or so-called "megapixel"--which generates one of the highest-quality pictures for a digital camera.

According to Almeida, this is by far the smallest megapixel camera to date.

The camera also features an auto-focus lens, an all-aluminum alloy body, a two-inch LCD screen, four flash modes, and five white balance settings.

"There are three things that are unique about this camera," Almeida said. "The size, the all-aluminum alloy body, and the fact that it's 1.5 million pixels [in such a small package]."

Cameras that exceed the 1 million pixel per image mark do not yet meet the picture quality of traditional cameras, but they do offer the best quality digital picture available. Almeida said the camera is designed for what Fuji calls "pro-sumers," a group that falls somewhere between the consumer and professional markets. "It is very simple to use, yet it has a lot of features."

The camera records images in the JPEG file format, and transfers the images using SmartMedia removable storage cards, and Floppy Disk Adapter, which transfers the digital data to a PC or Macintosh floppy disk drive. The camera includes Adobe's Photo Deluxe image editing software.