Showtime Networks is offering an interactive television channel through Showtime Interactive 2.0, is programmed to automatically distinguish Showtime subscribers from nonsubscribers. Using the set-top box controller, Showtime subscribers can use the channel to view program listings, select DVR recordings, preview shows and watch video extras like behind-the-scenes clips and celebrity interviews., the company announced Friday. The channel, called
Nonsubscribers can browse and preview content through Showtime Interactive 2.0, with the option to immediately subscribe to the television network, the company said. The option to open a subscription within minutes, Showtime hopes, will make its programming more accessible and visible to potential customers. Earlier this year, the company, an online game service that offers trial play, on-demand and subscription purchase options.