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Short Take: Yahoo, Ticketmaster team for Net ticket sales

Yahoo and Ticketmaster have entered a cross-marketing agreement under which Ticketmaster will become a content provider and merchant on Yahoo and will market Yahoo to its customer base online and via direct mail. Yahoo's event areas, sports content, and local guides will offer listings, venue information, and ticket availability as well as seating charts, driving directions, and other information, along with ticket-buying services, from Ticketmaster. Financial terms were not disclosed.

Yahoo and Ticketmaster have entered a cross-marketing agreement under which Ticketmaster will become a content provider and merchant on Yahoo and will market Yahoo to its customer base online and via direct mail. Yahoo's event areas, sports content, and local guides will offer listings, venue information, and ticket availability as well as seating charts, driving directions, and other information, along with ticket-buying services, from Ticketmaster. Financial terms were not disclosed.