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Tech Industry

Short Take: Wine.com partners with PBS

Wine portal Wine.com announced yesterday an alliance with several cooking programs on PBS. As the exclusive online wine merchant for the partnering PBS shows, Wine.com will extend the reach of its brand by contributing online content, providing underwriting support for broadcast programming, and having a strong presence at public television food events and in promotional materials.

Wine portal Wine.com announced yesterday an alliance with several cooking programs on PBS. As the exclusive online wine merchant for the partnering PBS shows, Wine.com will extend the reach of its brand by contributing online content, providing underwriting support for broadcast programming, and having a strong presence at public television food events and in promotional materials.