CNET también está disponible en español.

Ir a español

Don't show this again

HolidayBuyer's Guide
Tech Industry

Short Take: Windows 98 ad budget a fraction of Windows 95's

Microsoft plans to spend about $10 million to advertise the introduction of Windows 98, only a fraction of the $200 million it spent to promote Windows 95, Bloomberg reported. The software giant has acknowledged that Windows 98 won't be the blockbuster that was Windows 95, and Microsoft CFO Greg Maffei has cautioned analysts that Windows 98 won't generate "large revenue" for the company.

Microsoft plans to spend about $10 million to advertise the introduction of Windows 98, only a fraction of the $200 million it spent to promote Windows 95, Bloomberg reported. The software giant has acknowledged that Windows 98 won't be the blockbuster that was Windows 95, and Microsoft CFO Greg Maffei has cautioned analysts that Windows 98 won't generate "large revenue" for the company.