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Short Take: Wedding media firms team up online

Condé Nast's Bride's magazine and WeddingChannel.com have inked a multimillion-dollar partnership that will leverage each other's online and offline brands, respectively, to push further into the $32 billion bridal industry, the companies said. The deal includes the creation of a Bride's feature on WeddingChannel.com, along with numerous cross-promotional and marketing plans. Financial terms were not disclosed.

Condé Nast's Bride's magazine and WeddingChannel.com have inked a multimillion-dollar partnership that will leverage each other's online and offline brands, respectively, to push further into the $32 billion bridal industry, the companies said. The deal includes the creation of a Bride's feature on WeddingChannel.com, along with numerous cross-promotional and marketing plans. Financial terms were not disclosed.