More than half of American new car dealerships have a Web site, and 40 percent of those that don't plan to launch a site within the next six months, according to a new study by the National Automobile Dealers Association. The sites generally feature dealership products and locations and allow visitors to view inventory, schedule sales appointments, and fill out online financing applications. Franchised sites credit their Web presence with an average of 5 sales per month, up from 2.5 a year ago.
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Short Take: Web sites for car dealers double over last year
More than half of American new car dealerships have a Web site, and 40 percent of those that don't plan to launch a site within the next six months, according to a new study by the National Automobile Dealers Association. The sites generally feature dealership products and locations and allow visitors to view inventory, schedule sales appointments, and fill out online financing applications. Franchised sites credit their Web presence with an average of 5 sales per month, up from 2.5 a year ago.
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