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HolidayBuyer's Guide
Internet

Short Take: Virgin pairing with Music.com for cross-marketing

Virgin Entertainment Group is partnering with Music.com in a pair of cross-marketing and promotional deals. Virgin's Internet radio station Radio Free Virgin will provide Music.com with a co-branded digital radio player while Radio Free Virgin will receive marketing and advertising support from Music.com. In addition, Virgin Megastore Online will provide CDs and other music and entertainment products for Music.com, which has created a Virgin-branded music store at music.com/virginmega.

Virgin Entertainment Group is partnering with Music.com in a pair of cross-marketing and promotional deals. Virgin's Internet radio station Radio Free Virgin will provide Music.com with a co-branded digital radio player while Radio Free Virgin will receive marketing and advertising support from Music.com. In addition, Virgin Megastore Online will provide CDs and other music and entertainment products for Music.com, which has created a Virgin-branded music store at music.com/virginmega.