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Short Take: UC Berkeley forms tech, marketing research group

The University of California at Berkeley has launched the Center for Marketing and Technology, an academic organization charged with studying how marketing and technology affect each other as both industries evolve. Sponsors--which so far include IBM, UPS, and Visa--will fund research projects on topics such as building brand awareness online and forecasting product success in the technology marketplace.

    The University of California at Berkeley has launched the Center for Marketing and Technology, an academic organization charged with studying how marketing and technology affect each other as both industries evolve. Sponsors--which so far include IBM, UPS, and Visa--will fund research projects on topics such as building brand awareness online and forecasting product success in the technology marketplace.