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Short Take: TiVo on TV

TiVo, which markets digital video recorders, will kick off a national ad campaign this evening, similar to marketing efforts from rival Replay. Featuring the tagline "TiVo, TV Your Way," the spot will run on cable and broadcast networks. Tivo will also book ads in print publications.

TiVo, which markets digital video recorders, will kick off a national ad campaign this evening, similar to marketing efforts from rival Replay. Featuring the tagline "TiVo, TV Your Way," the spot will run on cable and broadcast networks. Tivo will also book ads in print publications.