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HolidayBuyer's Guide
Tech Industry

Short Take: Staples hires i-traffic for online ads, marketing

Staples has hired i-traffic as its online advertising and direct marketing agency for Staples.com, the company's e-commerce business unit. I-traffic will manage all online media planning and buying and creative development for Staples.com to help drive traffic to the site. I-traffic customers include Bertelsmann, DoubleDay Book Clubs, Beyond.com, ConsumerInfo.com, Disney Online, ESPN.com, SelfCare, USA Networks Interactive, Internet Shopping Network, and FirstAuction.

Staples has hired i-traffic as its online advertising and direct marketing agency for Staples.com, the company's e-commerce business unit. I-traffic will manage all online media planning and buying and creative development for Staples.com to help drive traffic to the site. I-traffic customers include Bertelsmann, DoubleDay Book Clubs, Beyond.com, ConsumerInfo.com, Disney Online, ESPN.com, SelfCare, USA Networks Interactive, Internet Shopping Network, and FirstAuction.