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Short Take: Staples hires i-traffic for online ads, marketing

Staples has hired i-traffic as its online advertising and direct marketing agency for Staples.com, the company's e-commerce business unit. I-traffic will manage all online media planning and buying and creative development for Staples.com to help drive traffic to the site. I-traffic customers include Bertelsmann, DoubleDay Book Clubs, Beyond.com, ConsumerInfo.com, Disney Online, ESPN.com, SelfCare, USA Networks Interactive, Internet Shopping Network, and FirstAuction.

Kim Girard
Kim Girard has written about business and technology for more than a decade, as an editor at CNET News.com, senior writer at Business 2.0 magazine and online writer at Red Herring. As a freelancer, she's written for publications including Fast Company, CIO and Berkeley's Haas School of Business. She also assisted Business Week's Peter Burrows with his 2003 book Backfire, which covered the travails of controversial Hewlett-Packard CEO Carly Fiorina. An avid cook, she's blogged about the joy of cheap wine and thinks about food most days in ways some find obsessive.
Kim Girard
Staples has hired as its online advertising and direct marketing agency for Staples.com, the company's e-commerce business unit. I-traffic will manage all online media planning and buying and creative development for Staples.com to help drive traffic to the site. I-traffic customers include Bertelsmann, DoubleDay Book Clubs, Beyond.com, ConsumerInfo.com, Disney Online, ESPN.com, SelfCare, USA Networks Interactive, Internet Shopping Network, and FirstAuction.