Free Internet service provider Spinway.com has named Stephen Seabolt chairman and CEO. Seabolt will work with Danny Robinson, founder and former CEO, who has stepped down from running the company's day-to-day business. Seabolt was formerly president and CEO of Sunset Publishing. Spinway has been providing the infrastructure for BlueLight.com, the free service provided by Kmart and Yahoo. Spinway relies not only on banner ads but also on video-streaming ads.