Short Take: Softbank acquires OzEmail ad business
The Softbank Interactive Marketing Web advertising sales firm has purchased OzEmail's Web advertising business, Web Wide Media. In the cashless deal, Softbank Interactive will integrate Web Wide Media's worldwide operations in exchange for giving OzEmail a substantial minority stake in Softbank Interactive. Web Wide Media's technologies include interactive advertising planning, management, campaign performance, and targeting tools.
The Web
advertising sales firm has purchased OzEmail's Web advertising business,
Web Wide Media. In the cashless
deal, Softbank Interactive will integrate Web Wide Media's worldwide
operations in exchange for giving OzEmail a substantial minority stake in
Softbank Interactive. Web Wide Media's technologies include interactive
advertising planning, management, campaign performance, and targeting
tools.