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Tech Industry

Short Take: Softbank acquires OzEmail ad business

The Softbank Interactive Marketing Web advertising sales firm has purchased OzEmail's Web advertising business, Web Wide Media. In the cashless deal, Softbank Interactive will integrate Web Wide Media's worldwide operations in exchange for giving OzEmail a substantial minority stake in Softbank Interactive. Web Wide Media's technologies include interactive advertising planning, management, campaign performance, and targeting tools.

The Softbank Interactive Marketing Web advertising sales firm has purchased OzEmail's Web advertising business, Web Wide Media. In the cashless deal, Softbank Interactive will integrate Web Wide Media's worldwide operations in exchange for giving OzEmail a substantial minority stake in Softbank Interactive. Web Wide Media's technologies include interactive advertising planning, management, campaign performance, and targeting tools.