Short Take: Sapient acquires E-Lab
E-services consultancy Sapient said it has agreed to acquire market research company E-Lab. E-Lab provides market research for Fortune 500 companies. E-Lab is expected to help Sapient provide its customers with more information about consumer buying habits, brand awareness, and overall experiences when using the Internet. Sapient's other recent acquisitions include Studio Archetype and Adjacency.
E-services consultancy said it
has agreed to acquire market research company E-Lab. E-Lab provides market
research for Fortune 500 companies. E-Lab is expected to help Sapient
provide its customers with more information about consumer buying habits,
brand awareness, and overall experiences when using the Internet. Sapient's
other recent acquisitions include Studio Archetype and
Adjacency.