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Short Take: Sapient acquires E-Lab

E-services consultancy Sapient said it has agreed to acquire market research company E-Lab. E-Lab provides market research for Fortune 500 companies. E-Lab is expected to help Sapient provide its customers with more information about consumer buying habits, brand awareness, and overall experiences when using the Internet. Sapient's other recent acquisitions include Studio Archetype and Adjacency.

Kim Girard
Kim Girard has written about business and technology for more than a decade, as an editor at CNET News.com, senior writer at Business 2.0 magazine and online writer at Red Herring. As a freelancer, she's written for publications including Fast Company, CIO and Berkeley's Haas School of Business. She also assisted Business Week's Peter Burrows with his 2003 book Backfire, which covered the travails of controversial Hewlett-Packard CEO Carly Fiorina. An avid cook, she's blogged about the joy of cheap wine and thinks about food most days in ways some find obsessive.
Kim Girard
E-services consultancy said it has agreed to acquire market research company E-Lab. E-Lab provides market research for Fortune 500 companies. E-Lab is expected to help Sapient provide its customers with more information about consumer buying habits, brand awareness, and overall experiences when using the Internet. Sapient's other recent acquisitions include Studio Archetype and Adjacency.