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Short Take: Pets.com's fishing for new sales

Pets.com announced today that it will sell live salt- and freshwater fish through its Web site beginning this fall. The company will not carry the fish in stock; instead, Pets.com's partner, which the representative declined to name, will ship the fish direct to Pets.com customers. Separately, Pets.com announced a marketing agreement with gay and lesbian community site PlanetOut. As part of the agreement, Pets.com will become the exclusive pet product provider in PlanetOut's shopping area.

Pets.com announced today that it will sell live salt- and freshwater fish through its Web site beginning this fall. The company will not carry the fish in stock; instead, Pets.com's partner, which the representative declined to name, will ship the fish direct to Pets.com customers. Separately, Pets.com announced a marketing agreement with gay and lesbian community site PlanetOut. As part of the agreement, Pets.com will become the exclusive pet product provider in PlanetOut's shopping area.