Short Take: Oracle unveils marketing software
Database software giant Oracle has unveiled Oracle Marketing 11i, a suite of applications that automates a company's marketing efforts. Part of its heavily touted Web-enabled customer relationship management (CRM) software, Oracle Marketing manages a number of activities, such as online banner campaigns, surveys and discounts. The marketing line also includes applications that support a company's event planning process, including guest-list creation, campaign messaging and event budgeting. Pricing was not disclosed.
Database software giant Oracle has unveiled Oracle Marketing 11i, a suite of applications that automates a company's marketing efforts. Part of its heavily touted Web-enabled customer relationship management (CRM) software, Oracle Marketing manages a number of activities, such as online banner campaigns, surveys and discounts. The marketing line also includes applications that support a company's event planning process, including guest-list creation, campaign messaging and event budgeting. Pricing was not disclosed.