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Short Take: Oracle unveils marketing software

Database software giant Oracle has unveiled Oracle Marketing 11i, a suite of applications that automates a company's marketing efforts. Part of its heavily touted Web-enabled customer relationship management (CRM) software, Oracle Marketing manages a number of activities, such as online banner campaigns, surveys and discounts. The marketing line also includes applications that support a company's event planning process, including guest-list creation, campaign messaging and event budgeting. Pricing was not disclosed.

Database software giant Oracle has unveiled Oracle Marketing 11i, a suite of applications that automates a company's marketing efforts. Part of its heavily touted Web-enabled customer relationship management (CRM) software, Oracle Marketing manages a number of activities, such as online banner campaigns, surveys and discounts. The marketing line also includes applications that support a company's event planning process, including guest-list creation, campaign messaging and event budgeting. Pricing was not disclosed.